GSMA mWomen Innovation Fund provides seed funding for NGOs to design and launch an economically sustainable product/service, distribution model or marketing campaign that increases women’s access to and use of mobile phones and value-added services.
It aims to increase women’s access to and use of mobile phones and life-enhancing mobile services in developing markets. It supports projects in developing countries of Sub-Saharan Africa, North Africa and Middle East and South and Southeast Asia.
mWomen Innovation grants span a range of mobile products and services
- Education and Skills Training
- Design and launch a business skills training program, delivered via SMS and IVR, focused on rural women.
- Develop a mobile tool to help adolescent girls learn English in order to increase their employability.
- Build on existing mobile service to include rights, development, health and gender –based violence information for women.
- Mobile Financial Services
- Provide a mobile solution for women’s savings groups to improve their security, efficiency and transparency.
- Improve a mobile inventory tool ‘Rudi Sandesha Vyavhar (RSV)’ for female micro entrepreneurs.
- Design a tailored training program and other innovations to address mobile financial product adoption challenges.
- mHealth
- Develop a successful “Mobile Midwife” pregnancy information service for the Nigerian market.
- Provide women with maternal healthcare information and advice through their mobile phone.
- Provide a savings and micro-insurance service to cover the cost of pregnancy and other delivery complications.
- Product or Brand
- Provide a tailored mobile brand, tariff, loyalty scheme and distribution network for low-income rural women.
- Test the business case of a commercial offering that helps reduce the barriers to women accessing mobile services.
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