The Safe Drinking Water Alliance was created to address the lack of access to safe water in three regions of Pakistan, Haiti, Chad and Ethiopia. The Global Development Alliance of the USAID supported the Alliance which comprised of John Hopkins Center for Communication Programs (CCP, the Population Services International (PSI), CARE USA and Procter& Gamble (P&G).
The general goal of the Alliance was to test three marketing models to increase demand for water treatment and to identify the potential of P&G’s PUR in each model as an alternative POU technology. PUR is a household-based water treatment product that combines disinfection with removal of dirt and other pollutants and transforms turbid contaminated water into clear, potable water. The three models tested by the SWDA included:
(1) a commercial marketing model with full cost recovery in Pakistan;
(2) a social marketing model where some promotional costs were subsidized in Haiti; and
(3) an emergency relief model in Ethiopia
This program was initiated in 2002 and was completed in 2007. USAID’s Global Development Alliance contributed around $1,700,000 and the contribution of the partners was around $5,150,000.
